Our COMverts have purchased a massive 500,000 Cleanse Off Mitts to date around the world. By our estimate, that's potentially 45 million wipes that haven't been used.*
Not only is the Cleanse Off Mitt friendlier to the skin than wipes, it's friendlier to the planet. The majority of wipes are not recyclable or compostable and end up contributing greatly to landfill, or being flushed and ending up in the ocean.
Even cotton pads aren't the solution. Cotton pads are treated and bleached to keep them looking and smelling good, and these processes mean that the naturally biodegradable cotton is no longer suitable for composting.
The Cleanse Off Mitt helps to cut down on single-use beauty waste but we know we still have a good way to go.
Right now, the Cleanse Off Mitt is made of polyester which is not considered to be a sustainable option. However, we have upgraded the packaging which makes it reusable and easier to transport from sink to sink.
We are officially committing to a Cleanse Off Mitt made of sustainably-sourced material by December 2020. And that's not all! The packaging will also be biodegradable by this date. It's not going to be an easy job, but it will be a worthwhile one.
Because we're excited about this journey, we're going to document it on the Cleanse Off Mitt blog so you can see what it takes to go from "better than wipes" to a "sustainable solution".
Got any questions or ideas? Email firstname.lastname@example.org - we'd love to hear from you!
*We recommend to replace the COM after 3 months. Most use two wipes per makeup removal nightly, but we're going to round it down to one wipe for those who are efficient wipes users. One month of using the Cleanse Off Mitt replaces approximately 30 wipes, so three months of usage replaces 90 wipes, meaning our guesstimate of 45 million wipes (90 wipes x 500,000 COMverts).